Lucy plans trip of a lifetime


Most of us are looking forward to warmer days ahead, but none so much as Lucy Wood, who is all set for the trip of a lifetime starting in April.

Lucy is heading off to do environmental conservation work in the Perhentian Islands - a small group of beautiful, coral-fringed islands off the coast of north-eastern Malaysia. Her trip is being organised through Biodiversity Business, a social enterprise dedicated to creating shared value for biodiversity.

At the same time, Lucy is being sponsored to study for her marketing qualifications by Cambridge Marketing College (CMC) as part of an internship programme. With a degree in Biology from Nottingham University, Lucy became interested in marketing while working for the Leeds University Students’ Union as a sports events communications assistant.

Lucy’s Asia trip will last for six months, taking in Indonesia and Malaysia, during which she will be working on a variety of projects in the local community including sea turtle conservation and marine research. She’ll also be creating a marketing plan for a local conservation project, and keeping a blog of her adventures.

“I’m really looking forward to doing something so valuable.” says Lucy. “The work that Biodiversity Business does is very important for the sustainability of wildlife in the region.”

“We are proud to be able to support our interns through their studies.” said Kiran Kapur, CEO of CMC. “We keenly recognise the growing importance of environmental issues to marketing in the future.”


About Bio Diversity Business

Bio Diversity Business was set up and is run by Barbara De Waard, a lifelong marketer and a passionate supporter of animal welfare and conservation. Its mission is to promote biodiversity by promoting new thinking in all sectors – Business, NGO and Government, and by stimulating win-win solutions for conservation.

Bio Diversity Business is a member of Cambridge Conservation Forum.

About Cambridge Marketing College

Cambridge Marketing College (CMC) offers classes, online distance learning and in-company programmes leading to internationally recognised professional qualifications awarded by the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR).

CMC also works with UK and international businesses, charities and public sector bodies to deliver tailored marketing education and training programmes.

Founded in Cambridge in 1991, CMC has grown into an international expert provider of marketing knowledge, skills and development. The College has helped over 8,000 people from 118 countries to enhance their careers.


Cambridge Marketing College is the leading Marketing College in Europe offering professional Marketing and PR qualifications and courses.

Cambridge Marketing College