Marketeer on the move - Liz Weston joins Belbin


Multi award-winning marketeer Liz Weston is on the move – after five years of delivering new accounts, overseeing and implementing innovative marketing campaigns and writing five national award-winning applications for Airport Lynx, she’s embarking on a new adventure by moving to Belbin Team Roles, also based in Cambridge.

Says Weston: “I’ve enjoyed every minute of my time working with the Airport Lynx team – there’s been so much growth that no two days have ever been the same. The Belbin Team Roles staff already book with Airport Lynx so I’m looking forward to travelling in their cars as a passenger soon.”

Jo Keeler, Managing Partner at Belbin Team Roles says: “We are delighted to have Liz Weston join our team. We knew from the first interview that she was an exceptional Resource Investigator, Specialist and Plant – full of ideas, drive, and armed with the connections to successfully grow Belbin within international and domestic markets.”

Weston adds: “I first studied Belbin as a Psychology Undergraduate at the University of Manchester nearly 25 years ago. This is a unique opportunity to use and build on that research and learning – watch this space!”

For more information on Belbin Team Roles, visit

About Belbin

Belbin is a highly respected workplace tool that enables people to understand the strengths and weaknesses of individuals - and helps organisations bring together the right people to form high performing teams. The Belbin Reports, which can incorporate feedback from others, are relied upon to help managers manage their teams and look for the potentially ‘missing element’ in their team when recruiting.

The theory and resulting Belbin Individual Reports and Team Reports are internationally used. They are renowned for being a pivotal tool in Team Development. They are the result of a unique research study Dr Meredith Belbin conducted in 1969, at the Administrative Staff College at Henley (now known as the Henley Business School) which ran an internationally famous 10-week course for successful managers with board potential. Part of the course involved a business simulation in which the managers were put into competing teams. Dr Belbin and his team discovered that there are nine clusters of behaviour – now known as 'Team Roles' – that need to be present to have a high-performing team.

Today, using Belbin, individuals have a greater self-understanding of their strengths, which leads to more effective communication between colleagues and managers. Great teams can be put together, existing teams can be understood and improved, and everyone can feel that they are making a difference in the workplace. 



To read more information, click here.

Belbin - Simply putting together a number of people and expecting them to work as a team is not enough.

Belbin helps individuals, managers and teams understand themselves and each other - and how they can best work together. Belbin Team Roles are used to identify behavioural strengths and weaknesses in the workplace. Whether developing people, resolving conflict or fine-tuning high performance, Belbin provides the language to ensure that individuals and teams communicate and work together with greater understanding.

Belbin - Simply putting together a number of people and expecting them to work as a team is not enough. directory information