Net shoppers are cool customers


17-01-2002

Chilly weather forces more people online to do their shopping while those who don't have to brave cold snaps are still more likely to go out shopping.

A study in the US reveals people in colder northern states turning to the internet to buy presents in the run-up to Christmas.



The report - by Bizrate.com - says: 'Alaska paved the way with 305 orders per 1,000 people, followed by New Hampshire which saw 296 orders per 1,000 people.



'Sunny southern states were the biggest overall laggards this year as consumers in those states opted for the outdoor shopping experience.'

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