'OK Google – how do I prepare my business for voice search?'

5/12/2017

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Christmas is coming and sales of ‘smart speakers’ like Amazon Alexa and Google Home are set to skyrocket. What impact will this have on how people search online? How can businesses prepare for the ‘voice search’ future?

This is the questions being tackled by Optimisey, a free to attend Cambridge-based SEO (search engine optimisation) networking and learning group.

The bi-monthly event’s next meet-up is on Thursday 21 December in central Cambridge and features a guest speaker with specialist insight to voice search.

Carolyn Lyden, from Atlanta firm CallRail, will present to the audience on ‘Voice Search 101: Your guide to SEO success’.

Optimisey founder, Andrew Cock-Starkey, explains why this growing market trend is something UK businesses need to switch on to: “Voice activated devices are spreading like wildfire.” he explains. “24 million of these devices are expected to be sold in 2017 – a big chunk of them around Christmas.

“Google and Amazon are leading the way with the Google Home and Amazon’s Alexa and Echo Dot devices – some of their development teams based right here in Cambridge.

“Apple are coming too. Their ‘Homepod’ device is expected out in 2018. When big players like that are investing heavily in this area businesses owners need to pay attention.

“Voice is going to change the way people search for and find things online.

“It’s really exciting to have a speaker like Carolyn video-calling in from over 4,000 miles away to give Cambridge businesses a leg up in this subject.”

Join the Optimisey group and get your seat at the event free via optimisey.com. The events and refreshments are free thanks to the generous support of sponsors Brand recruitment and Barclays Eagle Lab - Cherry.

Optimisey’s Voice Search Checklist

What should you look out for if you want to optimise your site to maximise on voice search opportunities?

Here are some of the topics Carolyn and Optimisey will be covering:

  1. Mobile-first Indexing
    What is ‘MFI’? How does it change how Google views the web?
  2. Featured snippets, rich answers, knowledge graph and more
    What’s the difference between all these ways in which Google presents search results? What is ‘position zero’ – where you’re ranked above all other answers? How do you get this coveted position?
  3. Long tail keyword, phrases, searches and questions
    What questions would your audience ask Alexa or Google Home? How can you find them? How can you ensure you provide the answers and that search engines can find and present them?

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About Optimisey

Optimisey is a series of free SEO MeetUps in Cambridge

Attending is free though space is limited. To secure your place you have to RSVP to the MeetUp.

Why come to Optimisey?

If you’re at all interested in SEO (search engine optimisation) or have ever wondered (or been asked) “How do we get to the top of Google?”* then this Meet Up is for you.

If you run a small business (or even an SME), if you’re an entrepreneur, a start-up (or thinking of becoming one), an in-house marketer or an accomplished SEO looking for like-minded folk then come along.

You’ll learn useful, actionable, relevant, do-able SEO tips and advice that you can apply to your business.

You have to sign-up and RSVP to the MeetUp. There is no other way to secure your free place. Only those people on the guest-list will be permitted to the venue on the day. If you then change your mind (or plans change – as we all know they do) please change your RSVP on the MeetUp website to say you can’t make it, to free up your place so someone else can come.

Changing your RSVP is OK – not changing it and not showing up is not OK.

Can I bring a friend?

Absolutely. Networking can be scary so having someone you know come along is fine but:

1. They need to RSVP and book a place too.

2. Try not to just chat to them all evening – you already know them.

Meet new people, mingle, network – then scurry back to your friend to compare notes!