PA Consulting attracts ING’s head of innovation as a new partner


Hugo Raaijmakers has joined global innovation and transformation consultancy PA Consulting (PA) as a partner based in Utrecht, The Netherlands. 

He joins the firm’s Innovation Services Group and will focus on further developing PA’s world class expertise in innovation and transformation.

Hugo has more than 20 years’ experience in leading global digital innovations for companies including Vodafone, Philips and ING. In his last position as Global Head of Innovation Management at ING, Hugo was responsible for defining and implementing the bank’s global innovation transformation programme, including the open banking platform strategy.  

Mark Griep, Head of The Netherlands, PA Consulting, said: “We’re delighted to welcome Hugo to our team. He is a visionary leader when it comes to innovation and transformation. His experience and insights will help our clients to adapt and transform, further and faster to create value.”

Hugo Raaijmakers, Digital Innovation expert at PA Consulting, said: “Transforming companies to become structured innovation machines has become essential. By placing customer-centricity, experimentation and validation at the core, companies can more efficiently create products and services that match customer needs. I’m looking forward to leveraging PA’s innovation DNA in helping PA’s clients to innovate further, faster and to stay ahead of disruption.”

Anita Chandraker, Global Head of Innovation Services at PA Consulting, said: “To meet the needs of our clients, we are continually growing our team of innovation specialists. Hugo’s extensive experience in helping clients to use digital innovation to adapt and transform their operations will further enhance PA’s reputation of helping clients achieve sustainable digital transformation.”


PA Consulting Group is an innovation and transformation consultancy. We believe in the power of ingenuity to build a positive human future in a technology-driven world.

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