PA is growing at pace and constantly seeking to innovate for its clients. Rina will scale our strategic alliances and next generation platforms across PA. She’ll also drive programmatic sales, and create new innovative relationships to maximise the potential with partners, creating new cross industry propositions, products and business models.
Rina has over 25 years’ experience in the technology industry and joins PA from Microsoft. During her 16 years at Microsoft, Rina held several leadership roles across alliances, sales, strategy, cultural transformation and more recently, leading the manufacturing, utilities, energy and life sciences sectors. She was a driving force around the energy transition and sustainability strategy in Microsoft, establishing them as a leading partner for customers, partners and industry bodies.
During the pandemic, Rina led Microsoft’s involvement in the UK Ventilator Challenge, accelerating the rapid production of life saving devices with leading technology capabilities. Prior to Microsoft, Rina worked with several software companies where she grew the customer base, developed new business models and led transformation programmes.
On joining PA, Rina said: “I’m excited to be starting at PA Consulting at a time when there is such opportunity to help customers, governments and industry transform with lasting change for our planet. It’s a privilege to join an organisation that has a unique blend of industry expertise, leading edge innovation and strategic know-how. I’m looking forward to working with the teams across PA to build on the opportunities and partnerships that will accelerate value for our clients, creating a resilient and sustainable future.”
Ken Toombs, CEO at PA Consulting, said: “I’m pleased to welcome Rina to the team to help grow our business internationally. It’s a pivotal moment at PA, as we go from strength-to-strength. We’re hiring incredible world-class senior talent, winning exciting work that directly addresses the biggest challenges and opportunities our clients face, and further strengthening key capabilities in areas like digital and design with new acquisitions. Rina has a proven track record in delivering outstanding value for clients and her extensive industry experience in bringing together existing strategic alliances and platforms, and developing new business models, brilliantly equip her to lead this team at PA.”