Perennial pet problem gets the treatment from top marketing communications company


25-01-2001

Leading European veterinary product supplier Virbac has appointed Warman & Bannister to give its competitors a flea in the ear with an innovative marketing campaign.

The Cambridge agency won a competitive pitch to develop new advertising, direct marketing and public relations for spot-on flea treatment Cyclio, which stops the lifecycle of fleas.



Winston the black Labrador and Smokey the cat are the furry stars of the eye-catching campaign, which is bidding to bring flea awareness to the fore - the pair have already begun to appear in highly impactful adverts in the veterinary media.



The ads take a fairly radical approach in a normally conservative arena. They are being backed by an inventive direct marketing campaign targeting vets, which is already reaping rewards for Virbac - and the message has been reinforced through trade press releases.



Nicki Glen of Virbac said: 'We were delighted with the creativity and vision demonstrated by the Warman & Bannister team when they were competing for the account - and the results they have achieved to date proved we chose the right agency to deal with the campaign.'



Warman & Bannister account director Jonathan Brown said: 'This campaign gave us the opportunity to do what we do best - operate a fully integrated marketing communications programme which utilises the diverse range of skills and expertise we have within Warman & Bannister.'



- Ends -



Jpeg of Virbac advertisement available on request.



Further information from Kerris Macauley at Warman & Bannister on 01223 314545

Email: KerrisM@warban.com

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