Potter beats high tech to business prize


Ali Drew, a potter from Ditton Walk, beat off strong competition from the e-age to win the local final of this year's Shell/LiveWire Young Business Start Up Awards.

Her business, Ali Drew Ceramics, which will be profiled in the Cambridge Evening News, impressed the judges on all fronts, demonstrating that traditional crafts can still steal a march in high tech Cambridge.

But choosing a winner was a difficult task, according to all the judges, who made their decision on Friday at The Judge Institute in Trumpington Street, where the five finalists each made presentations.

All five were at a high standard and included three internet businesses, plus another potter, Rachel Dormer, who won the Sustainable Development award.

The other three were Jumpleads, the internet shopping fulfilment company based at the Q.ton forum on Cambridge Science Park, getcondomsonline, and Greenhill Group, an online sales recruitment service.

The winner received a cheque from Barclays for 500.