Using Broad Match Keywords for SME Google Ads campaigns
Where Marketing Works writes...This article discusses how Broad Match Keywords can benefit SME service providers by broadening their audience reach and improving marketing efficiency in Google Ads campaigns.
Generate more Google Ad conversions using remarketing
Where Marketing Works writes...Harnessing the formidable capabilities of Google Ads' remarketing feature can be a game-changer, significantly elevating the performance of your existing campaigns.
Optimising your sales process for Google Ads leads
Where Marketing Works highlights optimising your Google Ads funnel by fine-tuning your sales process with prompt responses, effective lead qualification, personalised follow-ups, data-driven analysis, and cross-team collaboration for improved conversions and successful customer relationships.
Uniting Google remarketing ads and email campaigns
Where Marketing Works highlights how the strategic partnership between Google remarketing ads and email campaigns creates a powerful synergy to not only drive increased traffic to your website but also forge lasting connections with a broader audience.
Enhancing your ABM strategy with Google Ads
Where Marketing Works explores how combining Account-Based Marketing (ABM) with Google Ads can elevate your SaaS business to new heights, delving into targeted campaigns, personalised advertising, and customised offers that engage your most valuable customers.
Influencing brand positioning using Google Ads
Where Marketing Works writes... In today's competitive landscape, understanding how perception, positioning, and digital marketing work together can have a powerful impact on brand success.
Google Ads: costs, operations and ROI analysis
We explain how Google Ads works, discuss potential costs, and demonstrate how to evaluate its profitability through Return on Investment (ROI) calculations.
SEO vs PPC for small service based businesses
In this article, we'll provide friendly advice to small service-based businesses on how to improve their online visibility through effective SEO vs PPC strategies.
How do you combine ChatGPT and Google Ads to create better performing campaigns?
Where Marketing Works share how ChatGPT can help you by providing valuable insights into target audience, competitor research, keyword research and organisation, ad copy generation and language optimisation.
Unlocking the value of Google Ad's Keyword Planner
Google Ad's Keyword Planner enhances small businesses' online visibility and attracts targeted traffic for digital success through strategic keyword planning.
Comparing PPC management options: self-management vs hiring professionals
This guide explores the different options available based on business growth stage, aggressiveness in PPC marketing, and overall business strategy.
Slackers guide to building great Google ads
Optimising a Google Ad campaign can be difficult if you don't know which tweaks will introduce the biggest performance improvement. With the help of Google Ad Recommendations, you can tweak your campaign like a Pro while drinking mid-day Martinis and boasting to your colleagues that life is just a little too easy sometimes.
101: Google Ads keyword research guide?
In this short guide, Growth Architects will show you a methodology to help you acquire, refine and organise your Google Ad keywords, resulting in a better targeted ad campaign with a higher Return On Investment.
Why use Google Ads for your service based business?
If you're a business offering services to your clients then we know how difficult it is to decide which channels to use for your ads. Jump into Growth Architects' guide to better understand the most popular one; Google Ads.
PPC: What to do when your Google Ads won't convert?
What’s going on? You can see people are clicking on your Google Ads but they just aren’t converting. They are clearly liking what they see on the ads but they’re not sticking around. They’re not buying. They’re not inquiring. Nadda.
101: How to create your own digital marketing plan
if you're planning on making a big impact when the UK opens up in June, you'll want to make a digital marketing plan. Find out what should be included within your digital marketing plan by jumping into Growth Architects' brief guide.
Generate more revenue from existing Google Ad campaigns quickly
COVID-19 has knocked us all down in one way or another this year. Whilst our minds are firmly on our closest friends and family, as business professionals we are still committed to improving and growing. Here, Growth Architects offers several simple examples of ways to draw out more revenue from existing campaigns - crucial in this current climate.
Writing effective copy for Google Ads (free guide)
If you're running Google Ads and are searching for a way to make more of an impact, jump into Growth Archtitects' free guide.
A free guide for using Google Ads to drive B2B lead generation
Is your business currently generating inbound inquiries using Google Ads? Are you experiencing a mixed bag of leads - some consumers - some business clients? Jump into Growth Architects' free guide and drive better, more focused results from your PPC activities.
Google Ads releases new ‘attribution report’
Growth Architects says: "Splendid. We always welcome new product releases from Google Ads because they usually increase productivity, enhance accuracy or provide new functionality to get our teeth into and this is no different.
What is Conversion Tracking exactly?
Have you ever had a chat with your marketing colleagues and found yourself lost at sea, struggling to get a handle on their marketing verbiage? Today, Griowth Architects looks at Conversion Tracking - explaining what it is and how on earth you measure it!
Simple ways to improve your Google Ads conversion rate
Are you currently looking at your Google Ads campaign, wondering how to squeeze more out of it?
The 5 most important PPC KPIs you should be tracking
If you're running a Google Ads campaign, you'll want to make sure that your budget is generating a positive return.
Growth Architects: How to reduce your Google Ads budget with in-market audiences
Late last year (2019) in-market audiences were introduced to both Google and Bing (Google Ads' somewhat ugly cousin) rolling out i
Improve your website's conversions with Growth Architects' free CTA guide
You’ve created a glorious website. You’ve worked hard to make sure that it shows you in your best light. You’ve created special offers that you think should resonate with your potential customers. You’ve been working in the industry for years and you know the audience like the back of your hand. You discover that no-one is clicking through on your Calls-to-Action. Your beloved site isn’t…