Size isn't everything


18-01-2002

Mobile phone users choose functions over fun and don't care about size when they switch handsets.

New research shows Bluetooth technology is what's really grabbing mobile users' imaginations - with features such as games and colour displays lagging well behind.



However they are prepared to pay more for phones that double as digital cameras.



'The size and weight of the cellular handset is not as important a factor in the replacement purchase decision for western European cellular users,' said Chris Ambrosio, senior analyst at Strategy Analytics. 'Users are looking for better features on their next handset.'



A third of Europe's mobile users replaced their handsets last year, up from 27 per cent in 2000, with many searching for better functions.



Business users say they are most interested in WAP and mobile internet services on their next handsets, according to the survey.

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