St Mary's School, Cambridge is delighted to be shortlisted for a prestigious 'Independent School of the Year 2020' award - the Marketing Award for Effective Brand Communication.
St Mary's School, Cambridge shortlisted for prestigious marketing award for 'Brand Communication'
The award is presented to the school which "most impresses the judges by the way in which its marketing and PR activities in the past year have presented a positive and compelling story to the wider community, and secured both an enriched student entry and a greater level of stakeholder engagement which has enhanced and energised school life at several levels."
The key aspects of the St Mary's School unique experience and values, attitudes and skills alongside the definition of what it means to be “a St Mary’s girl”, helped it to set clear messaging for brand communication. This messaging formed the basis and inspiration for the Yes She Can campaign, and all the supporting collateral.
Yes She Can captures the School’s long-standing, passionate belief in the boundless potential of girls and aims to:
- Distinguish St Mary’s as experts in educating and empowering girls - which it has done since 1898
- Highlight the benefits of an all-girls’ education
- Represents the diverse future paths St Mary’s opens up for its students
- Connects the School’s ethos and values as a Mary Ward School
Yes She Can plays on societal stereotypes that continue to reinforce the message that ‘no she can’t’ – especially when it comes to subjects like mathematics or science, or playing certain sports, or taking an assertive leadership role. At St Mary’s: ‘Yes She Can’ be and become whomever ‘she’ wants to be.
This approach echoes national campaigns such as - ‘Like a Girl’ and ‘This Girl Can’. The campaign also incorporates the School’s Catholic ethos and values. The founder of St Mary’s School, Mary Ward, a 17th century pioneer of education for girls and women, believed passionately that “Women in time to come will do much.” In ‘Yes She Can’ her founding vision is re-kindled – in a powerful 21st century guise.
Of the shortlisting, Head of Communications and Marketing, Jeanette Ariano, said: "We are very proud and honoured to have made the shortlist for such a prestigious award. This recognition is testament, not only to our marketing and communications team - Debbie H., Emma H. and Zoe S., but is also thanks to the team effort across our whole community. A community that has proven, even during lockdown, we are #stillStMarys. Our leadership team, teaching and support colleagues, students, parents and alumnae have all embraced our brand and communications strategy as it embodies the true spirit and ethos of our very special school. We look forward to the awards night - in whatever format it takes! - and will be keeping our fingers crossed."
Established on a founding vision which is over 400 years old, our educational provision continues to be tailored for girls.