Startup seeks £500,000 on Crowdcube to transform the pet care industry with technology


PitPat, a Cambridge-based pet-tech company, is thrilled to launch its next funding round on Crowdcube.

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The company was founded in 2014 by a group of four entrepreneurs from the region’s technology consulting industry, with expertise in high volume product design and sensor technology. Based on their experience developing human wearable devices and other low- cost and simple-to-use consumer products, the group spotted an opportunity in the pet sector and started the company to develop it.

The company has since launched its first product, an activity monitor for dogs, which set tails wagging on BBC's Dragons’ Den in August. The retail product, which won Best New Dog Accessory at the UK’s largest pet trade show, is selling profitably today in over 20 countries across Europe. With 9 million dogs in the UK (over half of them overweight), and 150 million dogs worldwide, this represents a major market.

The company is now seeking investment on Crowdcube to build an internet-based cloud platform around the product that could disrupt and transform the entire pet care industry (food, insurance, veterinary, etc) — an industry that's worth around $100 billion a year, and which is crying out for the big data and insights that PitPat can provide. This Dog Care Intelligence Platform will join owners together as a community, and form the basis of a data, intelligence and communications proposition to partners across the pet care industry.

Andrew Nowell, CEO and Founder, said “This is a really exciting time for us as we look to grow the business through the platform we’re developing, and expand into new markets. As a retail product, PitPat is already connecting dogs with their owners. Soon, through commercial partnerships, the PitPat platform will offer the opportunity to redefine how the pet care industry connects with its customers.  By investing in PitPat you can join us on what I think promises to be an exceptionally interesting and rewarding journey.”

For photography, product images, spokespersons interviews or for further information please contact Honoria Simpson on +44 (0)7929 838522 or visit /press.

Further information on PitPat is available at and any questions should be emailed to the team at

About Crowdcube
Crowdcube is the world’s leading investment crowdfunding platform.


We’re PitPat and we’re connecting dogs to the internet. Yes really, we’re not barking mad. We’re using the latest technology to help owners and pet care brands keep dogs happy and healthy. And they love it!

If you want to create high quality solutions and help grow a fantastic and collaborative team, we want to talk to you.