Survival of the fittest in the age of Digital Darwinism



Since 2000, 52% of the names on the Fortune 500 list have gone. This is largely because they were unable to keep pace with the emergence and development of digital business models. The pace of development was fast then and it's even faster now, and with the number of incorporated businesses in the UK increasing by incredible 676,000 in only three years, competition in business is fiercer than ever.


Business Cloud Integration Ltd writes:

In spite of this however, businesses still aren't doing enough to proactively transform and adapt their business models in line with the latest technologies. Companies who don't keep up with the rapid evolution of technology are falling behind, and even large and well established companies are falling prey to younger, more agile and more tech savvy start ups. As Ray Wang, CEO of Constellation Research, compellingly puts it:

"Digital Darwinism is unkind to those who wait"

It's becoming clear that survival of the fittest in the age of Digital Darwinism relies on your company's ability to adapt, flex, and continually improve. Kaizen is no longer just a principle for Quality Management, and fostering a culture of proactive and continuous improvement is becoming an essential way of working for the modern business.

Making it Simple - The Cloud

Cloud services are a revelation for businesses of all sizes who are looking to continually improve. They have the ability to quickly launch new features and make them available to users without a disruptive "upgrade" process, and services are continually improving and updating automatically. This removes a significant amount of hassle, cost and effort from IT management. Software like Office 365, with its combination of features and self-service functionality, enables your technology to continually adapt and improve in line with your evolving business processes.

Staying in Control

Careful consideration is required however. Office 365 is the perfect example of a service that continually improves, but the new features are quite often launched ahead of the restrictions to govern them. With new and useful features permanently on the horizon or just launched, it's important to consider who in your organisation will be the guardian of feature roll out. How are you deciding and enacting feature usage, restriction and governance? It can be tempting to just let the business users decide, but that rarely ends well.

We are finding that more and more clients have opted for the free-for-all of feature roll out: They are allowing users to create groups and team sites, connect to Dropbox, and buy cloud services without any integration plan at all. By allowing users this freedom, companies end up with too many services available, no standard usage process, and ultimately, very confused and frustrated users. Shortcutting your engagement strategy can end up costing far more time and resources than it saved.

Careful governance planning within the context of your organisation's goals and bigger picture is essential to managing successful continual improvement, both in your technology and in your processes themselves.

Staying on Top

In a rapidly evolving technological market, there is great pressure on IT and IS support teams to be the fountain of knowledge for new features, updates, releases and developments. The speed of change is so quick that it's nearly impossible for organisations' IT teams to stay up to date with every single feature, especially when they will likely only deploy them the once, and the result is often a lot of frantic Googling and on the fly best practice.

The main issue is that change can no longer be planned in, budgeted and boxed as a project. Big change projects involve long and arduous tender processes, followed by large projects that are costly, time consuming, and inevitably result in the deployment of solutions that are already a few months out of date by the time they are actually delivered.

The traditional big project model is also an obstacle to growth and improvement. Minor changes or small but essential pieces of development work often either don't get done, or are put off until they can be made part of the next big project. Alternatively they end up in the hands of a short term contractor who has insufficient time to properly understand the business' needs and bigger picture.

Staying on Track & Embracing Change

So, how can you embrace and enact this continual change without losing your way? The key is to accept it, and leverage the knowledge of others by finding a partner company whose sole focus is to stay at the cutting edge of emerging technology, trends, and best practice innovations, and who will guide you through how other organisations are successfully handling them.

We are working with many clients offering Development as a Service, a programme of continual change that bypasses the headaches of large, cumbersome projects, and instead delivers frequent small, focused pieces of work, consistently and with immediate impact. We will help you to plan a long term strategy of continuous development to keep your organisation agile, up to date, and at the forefront of technical best practice.

Success is all about adaptation, and we value our ongoing partnerships with forward thinking, dynamic customers who want to stay up to date and continually improve their business processes and practices. If that sounds like you, then let's talk...

Business Cloud Integration Ltd offers Cloud, SharePoint and Office 365 consultancy in Cambridge, delivering solutions that increase company productivity, streamline and automate business processes, and simplify and enhance collaborative working.

Visit our website to find out more.


Business Cloud Integration Ltd

Business Cloud Integration Ltd specialises in the design, implementation and support of Microsoft SharePoint Online or hybrid SharePoint scenarios. We help our clients to create Intranets, project portals and external sharing portals that engage employees and encourage communication and collaboration between both internal and external users.

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