Sync the City event to create new tech start-ups in three days



Start-ups and entrepreneurs across one of the country's fastest-growing technology communities are being challenged to build and launch a start-up in 54 hours at an ambitious event.


Sync the City, a collaboration between SyncNorwich, HP, The University of East Anglia and Norfolk County Council, aims to help place Norwich firmly on the tech community map over three days in November, giving entrants chance to pitch their business concepts to leading industry figures and win £3000.

Bringing together Norfolk’s entrepreneurs, product developers, software developers, designers and digital creatives, with students from the University of East Anglia, teams will aim to develop innovative start-ups.

The mixed business and student teams will then pitch their ideas to a panel of high-profile judges at the end of the event including Anastasia Emmanuel from crowdsourcing platform Indiegogo and Jon Bradford from TechStars.

Emma Swift from Tech City UK – which champions the digital and technology industry in the UK and internationally – has been announced as the keynote speaker at the event and will discuss what makes a successful tech cluster and how different clusters can work together to make the whole UK a digital hub for innovation. Chloe Smith MP will also attend the event.

Fiona Lettice, Professor in Innovation Management at UEA’s Norwich Business School, said: “Norfolk is already home to a rapidly growing number of technology innovators turning their creative ideas into real business, and Sync the City will bring together the strength of Norwich’s tech community in one place.

The judges and mentors can offer real-life advice whilst we hope the competition will kick start the developments of the next generation of Norfolk tech companies.”

Patrick Stephenson, HP General Manager Digital Norfolk Ambition Partnership, said: “HP is delighted to be a sponsor and active participant of Sync the City. I am excited about the disruptive innovation this event will drive and collaboration amongst local entrepreneurs, SMEs, public sector and private sector organisations such as HP.”

After initial pitches on day one, teams will build their businesses over days two and three, before presenting to the judging panel, other entrants and members of the public in the evening, with an award presentation concluding the event.

Mentors on hand to help in the development over the three days include Ha Cole, Enterprise Architect at Microsoft; Ben Riches, Digital Integration Director at Aviva; Ali Clabburn, Managing Director & Founder of and Ben Taylor, CEO & Co-founder of Rainbird.

Sync the City will be held at the King’s Centre, King Street in Norwich from 20-22 November. Participants will pay £25 to enter which will include food and refreshments throughout.

To register
Anyone wishing to be part of a start-up team for the whole event, or interested in being an audience member on Saturday night only, can register and get tickets at The website includes information about the agenda, judges and mentors, or contact the UEA Events team with any queries by emailing

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