SyndicateRoom’s new animation translates the UK’s most generous tax relief into plain English



Over a year in the making, SyndicateRoom has just released a charming little animation explaining one of the most important tax reliefs for investors in startups, EIS – the Enterprise Investment Scheme.

 “It’s a great week!” says SyndicateRoom’s Videographer Rob Wagstaff. “The project I picked up when I first joined the company in December 2017 has finally come to fruition.”


Of course, a video like this wouldn’t usually take so long to produce. SyndicateRoom delivers videos every week to its YouTube (, LinkedIn and Twitter audiences about exciting new startups, many of which are based in Cambridge.


“I think we can all relate to that one dream project that sits on the sidelines, while higher-priority projects take over. I picked up a half-complete storyboard, changed everything, and a few months later we started tweaking our brand design so the entire animation had to be overhauled. I worked closely with our Head of Design, Sonia Caetano, to make sure it matched the new look,” says Rob.


“Tax relief is an important topic, but the way people talk about it is very dry and complicated. I wanted to inject some colour and explain what EIS is (and how people can take advantage of it) in a fun, engaging and concise way.


“To have content like this sit alongside our regular output is extremely rewarding. We’ve got a highly detailed library of useful explainer pages for investors, and including lovely animations like this is the cherry on the cake.”


SyndicateRoom also produces a live show ( every Tuesday at 4pm where new companies to the platform pitch their opportunities Dragons' Den-style, and answer questions from the online audience.

To read more information, click here.

Syndicate Room Ltd

SyndicateRoom is an online equity crowdfunding platform that allows its members to co-invest in high-growth companies with experienced investors including some of the most prominent Business Angels in the UK.

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