TALKIN’ THINGS will embed PragmatIC’s flexible integrated circuits into its smart packaging solution to bring consumer engagement and brand protection to trillions of products.
TALKIN' THINGS and PragmatIC announce partnership to make trillions of products talk
PragmatIC is pleased to announce a strategic relationship which will help drive the mass market adoption of smart packaging.
TALKIN' THINGS is a global smart packaging solutions provider who works with the world's leading brands and packaging companies to integrate innovative technologies that enable them to engage directly with their consumers through original, personalised marketing campaigns, and measure return on investment using a suite of user friendly tools.
TALKIN' THINGS will embed PragmatIC's flexible integrated circuits (FlexICs) into packaging solutions that will be significantly lower cost than comparable silicon based options, opening up new mass market segments previously inaccessible. In addition, as PragmatIC's new RFID/NFC FlexICs are thinner than a human hair and flexible, they will be imperceptible even in flexible packaging, which is one of the fastest growing packaging format in the home, cosmetic and food/beverage consumer packaged goods (CPGs) industries.
"We are looking forward to working closely with PragmatIC" commented Marcin Pilarz, CEO of TALKIN' THINGS. "They are the first company to bring flexible electronics to market at the price level previously unavailable for smart packaging technologies, and thanks to that TALKIN' THINGS will be able to drive interactivity into a broader range of high volume consumer goods than ever before."
"We are very pleased that TALKIN' THINGS, a global smart packaging solutions provider has chosen to use our unique FlexICs." said Scott White, CEO of PragmatIC. "With their relationships with leading brand owners and packaging companies, TALKIN' THINGS are ideally positioned to take solutions based on our technology to the mass market."
PragmatIC is a world leader in ultra-low-cost flexible electronics. Our unique technology platform enables innovators to create novel solutions to everyday problems that are beyond the scope of conventional electronics. Our ConnectIC® family of flexible integrated circuits (FlexICs) are thinner than a human hair and extend proven applications such as RFID and NFC into mass market use cases, enabling the potential for trillions of smart objects that can engage with consumers and their environments. Our novel, differentiated products are being adopted by a growing base of global companies across diverse markets, including consumer goods, games, retail, pharmaceutical and security. Alternatively, designers can create their own application-specific flexible devices using our FlexIC Foundry™ offering at a fraction of the cost and time required for traditional silicon circuits, opening up multiple new markets beyond RFID. These FlexICs are manufactured on our revolutionary FlexLogIC® production system, a highly scalable manufacturing model for cost-effective high-volume production, achieved with orders of magnitude less capital investment and operating cost compared to a traditional silicon IC fab. PragmatIC is headquartered in Cambridge, UK, with our first billion-unit production facility in Sedgefield. Shareholders include Cambridge Innovation Capital, Arm and Avery Dennison.