The UK’s 'most prestigious' award-winning folk music festival seeks new title sponsor


Cambridge Folk Festival is seeking to partner with a new major sponsor after The Co-operative stepped down as title sponsor of The Co-operative Cambridge Folk Festival at the end of a three year partnership with Cambridge City Council.

Cambridge Folk Festival is one of the premier music events in Europe and considered the “most prestigious” by The Times.

The four day festival in July is renowned for its high standards, intimate atmosphere and wide definition of folk music attracting headliners such as Laura Marling, Joan Armatrading, Richard Thompson, Bellowhead, Noah & the Whale. The Festival receives outstanding critical acclaim and has been judged by The Daily Telegraph to be “Europe’s most celebrated event of its kind”.

The regular sell-out event is attended by 14,000 people each year but reaches more than 13 million through its national media partners such as BBC Radio 2 and Sky Arts.

The Co-operative’s sponsorship of the Cambridge Folk Festival brought together two organisations that are proud to champion their environmental and ethical values. The fifth largest food retailer in the country, The Co-operative was title sponsor from 2009 until 2011. The Co-operative has been an excellent partner for the Festival, as its strong values & principles align well with the Festival’s ethical and green credentials.

 Liz Matkin, Head of Sponsorship at The Co-operative, said: “The Co-operative Cambridge Folk Festival has been a great partnership for us, and an ideal platform to communicate our ethical and green credentials. We would like to thank the team at Cambridge City Council for helping to make the partnership a success.

“Having worked with Cambridge Folk Festival for the past three years, we’re really pleased with how our brand has steadily increased its association with the Festival.
The Festival has proved very popular with our employees and has provided us with a unique communication and team building opportunity. Our businesses have also taken advantage of the sponsorship in order to strengthen stakeholder relationships. We wish Cambridge Folk Festival every success”.

The Festival won two awards (Arts & Business East Awards: The District Cultural Branding Award and the A&B Sustained Partnership Award) for the sponsorship in 2009, in recognition of being a well-matched partnership.

The Festival is now seeking a new long-term partner who can continue to build on its reputation as a responsible and sustainable leading music event and is excited by the prospect of engaging with its loyal, family-orientated audience.

Cllr Rod Cantrill, Cambridge City Council’s Executive Councillor for Arts, Sport & Public Places said “We would like to say a huge thank you to The Co-operative for their support over the last three years. Their sponsorship has enabled the Festival to continue to stay true to its identity as an intimate, family friendly event with an international reputation. We look forward to beginning a new partnership with an organisation who can help us to continue to develop what is arguably the UK’s leading folk festival”.

To find out more about the Festival and sponsorship opportunities contact Elaine Midgley, Arts & Events Manager, Cambridge City Council
01223 457592


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