UltraSoC announced that it has boosted its presence in the USA by engaging Quantum Leap Technical Sales (QLS) as its technical sales representative.
UltraSoC boosts presence in USA
QLS specializes in bringing innovative semiconductor IP and EDA tools to the US market, making it the ideal partner for UltraSoC, which creates sophisticated IP that helps semiconductor companies develop and optimize their complex SoC products.
QLS will be working closely with Randolph “Randy” Fish, UltraSoC’s Business Development Director for North America. A veteran of the semiconductor and EDA industries, Randy previously served in engineering, sales and business development roles at Intel, Mentor Graphics and Cadence. He also has extensive experience in high-growth environments, having held leadership positions at Forte Design Systems, AutoESL and Q Design Automation.
"We are delighted to welcome Quantum Leap Sales as our technical sales partner," said Rupert Baines, UltraSoC CEO. "Their best-in-class offering of EDA tools, IP and design services is a great match for our product portfolio. QLS will be an excellent addition to our sales channel and will extend our reach to UltraSoC’s growing customer base."
Mike Ingster, President and Founder of QLS, commented: “UltraSoC has a unique and powerful proposition for the SoC development community. We believe their debug, optimization and security IP products are a great fit within the QLS portfolio.”
UltraSoC’s suite of silicon IP allows designers to create an on-chip infrastructure that non-intrusively monitors the digital aspects of the chip’s behavior – both hardware and software. The engineering team can gain a much more intimate understanding of the often complex interactions between diverse on-chip processor blocks, custom logic, and system software. These capabilities are valuable both in development and in-field, when they can be used to spot unexpected behavior caused by bugs or by malicious interference, and to analyze performance trends.
Mike Ingster founded QLS in 2012to bring state-of-the-art and uniquely differentiated EDA tools and IP to the semiconductor industry. With more than 25 years of industry experience, Mike previously held senior management positions at SmartPlay, Magma and LSI Logic.
UltraSoC is an independent provider of SoC infrastructure that enables rapid development of embedded systems based on advanced SoC devices. The company is headquartered in Cambridge, United Kingdom. For more information visit www.ultrasoc.com
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UltraSoC Technologies Ltd is a pioneering company developing advanced debugging technology for the embedded electronic systems increasingly used in many everyday products from cars to mobile phones.