Webinar - corporate attitudes to technology and product roadmapping



Product and technology roadmapping methods are widely used across industry sectors. A forthcoming webinar reports on a survey examining attitudes to roadmapping and discusses its drivers, value and key barriers.

The intended goals and eventual outputs vary significantly between organisations but common to most initiatives is the need for organisations to commit resources. At a time when these are stretched and budgets scrutinised, teams need to justify that the investment in roadmapping is warranted. There is undoubted opportunity to share insights on the use of roadmapping tools.

With this in mind, Sagentia's sister company Oakland Innovation surveyed opinion on attitudes to roadmapping among key industry sectors. They asked people to comment on the drivers, value and key barriers. At this webinar, Michael Zeitlyn will present the headline findings from this survey, providing stimulus for discussion and debate.

The webinar takes place on Tuesday, 26 June 2018 at 15:00 - register here.

About Michael Zeitlyn:

Michael Zeitlyn is Managing Director of Oakland Innovation Ltd, a Science Group company. He has over 25 years’ experience in the innovation space and was an early pioneer of open innovation models. He has advised many of the world’s best known corporations, working with them to solve technical problems and evaluate new business opportunities. Oakland’s success and contribution was formally acknowledged in 2011 by Procter & Gamble when their CEO Bob MacDonald presented Michael with the prestigious “Procter & Gamble Global Business Development External Enabling Partner of Year” award at the P&G global headquarters in Cincinnati.

Michael’s scientific background is in Physiology, graduating from Kings College, London University. He also undertook postgraduate studies at Southampton University. Following an early career in education and then education consulting, Michael founded Oakland Innovation in 1989. The company is now a thriving specialist consultancy that leverages an “open business model”, serving leading corporations in Asia, Europe and North America. 

Oakland Innovation joined the Science Group in 2015. Other Science Group companies include Leatherhead Food Research, Sagentia and TSG Consulting.

To read more information, click here.


Sagentia is a global innovation, technology and product development company. We provide outsourced R&D consultancy services to start ups through to global market leaders in the medical, industrial and consumer sectors.

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