Why is a naked dummy called Daisy coming to a high street near you?


Meet Daisy. Wearing just a pair of underwear and a #DressMe tag, and with a dramatic swing to cold weather around the corner, she’s somewhat of a damsel in distress!

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Coming to a high street near you, Daisy is hoping the people of East Anglia will ensure she’s warm for winter.

EACH is launching a two-week Dress Daisy campaign to drive clothes donations at their 21 shops. EACH is on the lookout for both women’s and men’s clothes, as well as furniture and other items, to keep its outlets fully stocked.

Daisy will be in stores at the following locations from Monday 17 October until Friday 28 October.

  • Bury St Edmunds
  • Bungay
  • Cambridge
  • Diss
  • Downham Market
  • Felixstowe
  • Framlingham
  • Hadleigh
  • Halstead
  • Holt
  • Ipswich
  • Leiston
  • Long Stratton
  • Lowestoft
  • Norwich Aylsham Road
  • Norwich Unthank Road
  • Stowmarket
  • Sudbury
  • Swaffham
  • Whittlesey
  • Wymondham

EACH shops are expected to generate £2.5 million a year so they are desperate for donations of clothes and other items.

You can get well involved with this novel campaign by sharing pictures of your donations via social media using the hashtag #DressMe.

To put into context the difference just a small donation to a shop can make to the vital work EACH does, here are some examples of what your donation could pay for:

  • A top, skirt or pair of trousers worth £5 could pay for art supplies for a session of art therapy.
  • A nice wedding hat or jacket worth £20 could pay for a support group for siblings.
  • An item of good quality furniture or prom dress worth £35 could pay for an hour of specialist care.


To read more information, click here.

East Anglia’s Children’s Hospices (EACH) aims to maximise the quality of life for children and young people with a life-limiting or life-threatening condition, and to support their families.

East Anglia's Children's Hospices (EACH)