WorldPay goes to WAR


WorldPay, recognised market leader in multi-currency e-commerce solutions worldwide, has appointed Ware Anthony Rust (WAR) to handle its integrated marketing communications account.

Having led the market in online payments since 1993, WorldPay now offers a secure payment gateway accepting over 130 currencies and a wide selection of credit and payment card brands as well as helping over 10,000 businesses to trade successfully online.

Cambridge-based WAR was appointed to handle the business following a review of a number of agencies, including hi-tech specialists. First tasks will be to develop a new and comprehensive web site, support literature, direct mail and a global advertising campaign.

Simon Brooks, global marketing director of WorldPay, commented 'It is great to work with an agency that produces original, integrated marketing. WAR have also involved an excellent understanding of our brand values and products in every step of the design process.'

Robert Ware, chairman of WAR, commented 'Although we're not specialists in the hi-tech sector, yet again we've proved that our creativity and experience are very transferable.

'Our skill is in understanding the motivations of target audiences and their commercial realities, then dramatising the messages so that key brand messages are successfully communicated.'

WorldPay joins other WAR hi-tech accounts including Geneva Technology, CPS, i2, Synomics and Trafficmaster.

WAR has just been named as a UK top 50 agency by the IPA following their research into agency fee incomes. It reaffirms WAR's position as the largest agency in East Anglia.



Anne Campbell, WAR PR, tel (01223) 566212 or email


Ware Anthony Rust (WAR) is a fully integrated agency, with seamless cross-discipline campaigns covering advertising, design, PR and DM, all online and off, along with single discipline activity for specific clients. The agency also has its own strategic planning function. WAR acquired specialist agency Chamberlain in 2007 and now offers services in B2C, B2B, healthcare, and environment and agriculture.

Ware Anthony Rust Ltd