Xaar sponsors PrintIT! to attract fresh young talent to the print industry

11/11/2011

Xaar, the world’s leading independent printhead manufacturer, has confirmed its sponsorship of the PrintIT! programme for a fourth year.

PrintIT! engages students in topical design projects using the latest print techniques to demonstrate just how diverse and interesting the print industry can be.

“We aim to educate as wide an audience as possible about the many opportunities provided by digital inkjet technology. Therefore, we are delighted to continue our support for this major initiative that promotes the print industry within schools to attract fresh talent with fresh ideas,” says Mark Alexander, Director of Marketing, Xaar.

“Results of a recent survey found that students participating in PrintIT! are three times more likely to think about working in the industry after completing the programme. PrintIT! is having a real impact on the way the industry presents itself to the wider world. It develops closer links between schools and industry, whilst improving individual skills for students.”

The PrintIT! programme has gone from strength to strength over recent years, with over 16,700 students from more than 350 schools registering to take part in 2011. Heath Adams, a design teacher at Dene Magna Community School, Gloucestershire, which won the award for “Best Use of Materials” in the 2010-11 competition, explained that his students really enjoyed taking part in PrintIT!

“It was probably the combination of a live client brief, the inclusion of a Fairtrade element, and an involvement in the complete design and print process that struck a chord with the students,” he said. “I think that one of the strengths of the PrintIT! competition is that it forces both teachers and students to look at good examples of a variety of print technologies and applications. It is important to foster close links between schools and industry. The more that we can make lessons more relevant to what students will face when they leave school the better; PrintIT! is a great example of how that can be achieved,” he says.

As part of Xaar's sponsorship, the company gave every school that entered a copy of its book “Industrial Inkjet for Dummies” as an educational tool to enable them to learn more about industrial inkjet technology.

Proskills is keen to expand PrintIT! further in 2012. Deputy CEO Tom Bowtell says. “PrintIT! has gathered real momentum over the last few years and we are pleased to continue to work with Xaar as an influential print technology leader; however, we do rely on donations to run the programme, so if you want to support the on-going development of the print industry just as Xaar has, then please get in touch,” he says.

About PrintIT!
Launched in 2005, PrintIT! is an industry-wide educational initiative which aims to encourage young people to consider a career in print. As part of the curriculum-based PrintIT! course, students are challenged to create a print-based campaign. Aiming to promote the many varied and stimulating career paths available within the print industry, the PrintIT! competition was extended in 2008 to include Year 9 students (aged 13-14) as well as Year 10 students (aged 14-15) studying for their GCSEs in Product Design and Graphic Products.

PrintIT! is also relevant to the Diplomas in Creative and Media and Manufacturing and Product Design. PrintIT! is led by Proskills UK, the sector skills council representing the print and paper industries. www.printit.org.uk   

About Xaar
Xaar is the world’s leading independent supplier of industrial inkjet printheads, inks and peripheral equipment to commercial printing and industrial manufacturing markets. Xaar’s innovative technology offers OEM customers and licensees commercial advantage through product differentiation, productivity, and faster time-to-market. Additional information about Xaar is available at
www.xaar.com  

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Contacts:

PrintIT!: For further information on PrintIT! visit www.printit.org.uk or contact the PrintIT! Team at printit@proskills.co.uk or on 01235 833844

Xaar: Charlotte Baile T: 01223 437273 E: charlotte.baile@xaar.com  

Splash!PR: Ruth Clark T: 01580 241177 E: ruth@splashpr.co.uk 
 

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