One week to discover the UK’s most exciting tech start-ups

In just over a week 18 UK tech start-ups take the stage to pitch their ideas to the likes of Google, Qualcomm Ventures, Orange Labs, IBM and London Business Angels in the Discovering Start-ups 2014 (DS14) final. Jointly delivered by Cambridge Wireless (CW) and SETsquared, the DS14 national competition has attracted entrants from UK tech clusters and will culminate in a pitching final on the 22nd October at the Deloitte’s London offices.


Aimed at tech evangelists, senior executives and venture capitalists, the DS14 final is a unique opportunity for start-ups to gain valuable PR exposure and network with leading representatives and business insiders from cutting-edge companies within the wireless industry. Built around concepts of mentoring and nurturing innovation, the DS14 final is a perfect platform for the Millennials and tech bloggers to hear creative pitches and learn about future tech trends.

Keynote speakers will be sharing advice on kick-starting digital businesses, with talks from Sarah Drinkwater, Head of Campus London, Google's first physical hub for start-ups, who will present “What makes start-up hubs successful?’' and David Cobb, Partner at Deloitte, who will discuss collaboration and partnership between established firms and start-ups in his talk, “Engaging with and supporting start-ups”. DS14 is an ideal occasion to come and learn from these visionary companies that continue to transform digital markets and industries across the globe.

On the 22nd of October, the 18 finalists will try to convince 20 judges from the technology and investment sectors that their apps, gadgets, tools, platforms and services are the next break-through technologies that will shape the future of the UK digital and high-tech industry.

With recent billion-dollar start-up stories coming from the likes of WhatsApp and Alibaba, it’s exciting to see such a strong line-up of interesting innovations and viable business models coming from across the UK to the DS14 final...

“With recent billion-dollar start-up stories coming from the likes of WhatsApp and Alibaba, it’s exciting to see such a strong line-up of interesting innovations and viable business models coming from across the UK to the DS14 final,” comments David Cleevely, CBE FREng FIET, Co-Founder and former Chair of Cambridge Angels, Chairman of CW, Chair of the Judges and Co-Founder of more than 12 companies. “I expect lots of live product demos and compelling stories from the finalists in order to impress the judges and win over the tech-savvy audience.”

Among the shortlisted companies to pitch are: WaveOptics, RK Trans2cloud, CrowdEmotion, GeoSpock, Enigmedia, Icon UK, Aseptika/Activ8rlives, PLAYIR, The Outside View, Braci, Speechmatics, Cambridge Intelligence, AppNearMe, Beacondo, AlphaFox Systems, KO-SU and Our Mobile Health.
Five lucky winners will take home the following prizes: a ticket to the Mobile World Congress 2015 in Barcelona and a unique opportunity to pitch to the UKTI stand during show; SETsquared six month Virtual Membership with mentoring and investor support; Cambridge Wireless Founder Membership for one year; a ticket to Cambridge Wireless ‘Future of Wireless International Conference 2015’; and a £500 cash prize.

The DS14 Competition final is hosted and sponsored by Deloitte at its London offices on 22nd October 2014. The DS14 competition is jointly sponsored by Qualcomm Ventures, Google, Microlease and Keysight Technologies, IC Resources, Dorsey & Whitney and supported by Tech City UK, techUK, New Entrepreneurs Foundation and UK Trade & Investment.

To find out more about DS14 and to book your place visit

About SETsquared
The SETsquared Partnership is the enterprise collaboration of the Universities of Bath, Bristol, Exeter,     Southampton and Surrey. Together, the universities employ 7,400 academic staff; earn nearly 10% of the UK’s higher education research budget; and produce 11% of all UK university patents. The partnership has a 10-year track record of supporting companies through its innovation centres, which provide access to industry specialists, investors and experienced entrepreneurs. SETsquared currently supports over 250 early stage high-tech, high growth potential businesses, and 88% of its incubated companies are still in business three years on. In the past five years, nearly £0.75bn in investment funding has been raised by spin outs and incubated companies. SETsquared supports its student population of over 90,000 graduate and undergraduates to gain hands on business skills and entrepreneurial training through experiential inter-university activities. The Partnership also provides opportunities for industry to access academic ideas with commercial potential and develop collaborative R&D relationships. The Partnership seeks to promote the impact, economically and socially, of its institutions’ research and enterprise activities.

For Cambridge Wireless please contact:
Lily Cheng
Cambridge Wireless
01223 967101,
For SETsquared please contact:
Simon Bond
SETsquared Partnership
023 8023 8001,

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