New series of marketing courses for high technology companies


Cambridge is considered a technological centre of excellence within the world.

To keep UK companies at the forefront, has developed a new series of marketing courses designed to meet the unique environment in which high tech companies compete.

Cambridge Marketing College has sourced some of the latest marketing concepts from Europe and the USA and have fused them with practical examples found in the high tech industry, creating a series of courses specifically targeted towards the high tech company.

Companies working in Telecoms, Software/computing, Aerospace and Electronics sectors would all benefit from marketing courses aimed at highlighting the unique environment and challenges found in the high tech arena.

Charles Nixon, one of the course directors, said 'The College has spent considerable time and effort developing a series of programmes to help high tech companies overcome the hurdle between product development and successfully launching the product into a carefully selected market segment'.

The 4 courses available are :-

- Introduction to Marketing for High Technology Companies

- New Product Introduction Process for High Technology Companies

- Marketing Communications for High Technology Companies

- Advanced Marketing for High Technology Companies

The first date for the above courses will be 23-24 June 1999 and places will be limited to 20 to allow for personal attention to all delegates.

The course directors are; Charles Nixon MBA, MCIM who co-founded Cambridge Marketing College and has spent 20 years working for companies like Mercury, Extel and Arthur Andersen. Tony Wilson PhD has over 19 years hands-on experience working for international high technology companies. Terry Nicklin MBA DipM MCIM, has been involved in strategic and tactical marketing roles for 18 years and is currently Group Marketing Manager for Domino Printing Sciences.

For further information contact:

Charles Nixon

Tel: 01223 421550



Cambridge Marketing College is the leading Marketing College in Europe offering professional Marketing and PR qualifications and courses.

Cambridge Marketing College