Augmentra finds success at Ordnance Survey Partner Awards - winning ViewRanger product pro...


Augmentra is revelling in its success, having been awarded Most Innovative Product in the navigation sector in the Ordnance Survey’s partner awards. The awards were announced at Location 2008 – the Ordnance Survey partner conference attended by over 150 delegates on 12 May 2008.

Augmentra’s flagship product ViewRanger puts highly-detailed digital topographic maps, such as the OS Landranger Map and OS Explorer Map series, into a user’s mobile phone, creating a fully-functioned trail guidance system or ‘off-road sat nav’ for active outdoors enthusiasts. ViewRanger has been embraced by walkers, cyclists, birdwatchers, paragliders and equestrians, among others.

“We are delighted to have been honoured with this award,” says Craig Wareham of Augmentra. “Ordnance Survey works with a huge number of partners, so it’s amazing to be singled out for special praise. It is a wonderful recognition of all our hard work in making ViewRanger an outstanding product.”

ViewRanger offers navigation, route-planning, and points-of-interest. It integrates with the phone’s camera to link images to the user’s map location, and the 3D panoramic view function displays a labelled vista of the surrounding landscape to help identify mountains, woods, lakes and settlements. A trip computer monitors parameters such as speed, pace and distance, and can be used to review activity and improve performance.

“Being a partner with Ordnance Survey means that we are building our functionality onto a solid, proven base,” says Craig Wareham. “The quality of Ordnance Survey mapping data is recognised as second-to-none, providing a strong backbone on which to develop.”

"Partners are vital to the success of our business," says Mark Salter, Head of Partners and Strategic Alliance at Ordnance Survey. "Their innovation helps ensure that Ordnance Survey's geographic information underpins products and services right across public and private sectors.

"Our awards reflect our recognition of this. I'd like to congratulate all of the winners on their tremendous achievements during the past year - and wish them every success for the future."


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About Augmentra Ltd

Augmentra is a specialist in location-based mapping, navigation and information solutions for smart mobile devices. It delivers innovative solutions that exploit the potential offered by the convergence of mobile phone, imaging and GPS technologies. It is focussed on the outdoor activity, leisure and travel markets.

Augmentra is a licensed partner of AA Publishing and Ordnance Survey, and is partnered with Forum Nokia, Symbian Signed and Orange.

About ViewRanger

ViewRanger is Augmentra’s award winning off-road sat nav application for both outdoor enthusiasts and weekend walkers. It plots your position and updates the on-screen map automatically as you travel. Velocity and direction are shown on the moving map display and your current location's grid reference is displayed at the top of the screen.

ViewRanger runs on the Symbian S60 smartphone platform and transforms a Nokia N95, Nokia 6110 or other S60 handset into a self-contained, full-featured trail navigation system. OS maps for all of Great Britain can be held on a single microSDHC memory card.

ViewRanger is available on CD-ROM or memory card and prices range from £24.99 for 1:50,000 scale mapping of GB National Parks to £169.99 for the entire Great Britain map.

About Ordnance Survey

Ordnance Survey is Great Britain’s national mapping agency, providing the most accurate and up-to-date geographic data, relied on by government, business and individuals.

For more information from Ordnance Survey, please contact Paula Good, Senior Press Officer, on 023 8079 2635, or email


For further information please contact:

Helen Goldrein/Rachel Holdsworth, PR consultants

Holdsworth Associates

Tel: 01954 202789      Email:


Outdooractive is the world’s leading digital platform for outdoor adventure, a virtual home for all outdoor enthusiasts. With our solutions we support people in living an active lifestyle. We encourage them to explore the great outdoors and inspire moments of connection in nature. In late 2019, Outdooractive acquired Cambridge-based ViewRanger, who had built a profitable business delivering an outdoor navigation app to a worldwide community of active consumers.