PA Consulting talks about driving CRM and revenues from mobile content at Mobile 2.0


David Stansell, Managing Consultant in Communications Media and Entertainment at PA Consulting Group will talk on 'Driving customer satisfactionand revenues from mobile content' at IIR's Mobile 2.0 Content and Services event in Berlin on Wednesday 25 November 2009 (14.10hrs).

  The session will cover:

- examining the revenue possibilities of mobile content
- opening up portals to monetize : flexible pricing models
- understanding the roles and needs of all players in the mobile content value chain
- building the customer base through user engagement with mobile content
- ensuring that customers, as content providers, do not lose your trust.
David will also contribute to the preceding panel discussion (14.00hrs) 'Building strategies around the drivers of innovation in Mobile Web 2.0'
IIR's Mobile 2.0 Content & Services, 23-25 November 2009, Kempinski Bristol Hotel, Berlin
For more information about PA's contribution contact:
David Stansell DL +44 (0) 207 312 4937
Bev Adams (Marketing) DL +44 (0)1763 285260

PA Consulting Group is an innovation and transformation consultancy. We believe in the power of ingenuity to build a positive human future in a technology-driven world.

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