Prism rides out recession on a wave of trust and value


Maintaining open and honest relationships has helped St Ives (Cambridgeshire) based contract electronics manufacturing services provider Prism Electronics Limited to survive the recession without losing a single customer.

The UK economy is at last emerging from its longest period of recession on record according to figures published recently by the Office of National Statistics (ONS). For the past 18 months, challenging trading conditions in the UK have seen manufacturing decline in the face of reduced demand. This has meant that some manufacturers have lost customers, or gone out of business altogether.

However, the latest manufacturing Purchasing Managers’ Index (PMI) has risen to 56.7 and the figure for new export orders increased to 58.1, up from 48.3 in December 2009. Any figure over 50 indicates increasing activity.

Prism business development director David Dickin said: “It is good news that the economy has returned to growth. The recession has been a difficult time for manufacturing in general and the electronics industry in particular.

“That Prism Electronics has come through the recession without losing a customer despite aggressive competition is a testament to the value and service that it provides.

“Putting our customers at the core of what we do has been crucial in ensuring that we retained them through the downturn. Prism is passionate about their needs, responding to changing priorities quickly and effectively.

“During the recession we have continued to demonstrate a level of service that is above the norm, designing out cost and designing in performance, embracing fluctuating demand and delivering on time.”

Prism prides itself on understanding its customers’ wider business needs and delivering appropriate solutions and active support.

David Dickin added: “We have always encouraged open and honest relationships with our customers. By assuring our clients that they can trust us to deliver, and by providing them with added value in terms of our service, Prism continues to demonstrate that it is a first class electronics manufacturer.

“Our success in retaining customers means that we are now in an excellent position to begin to generate sustained profitable growth as the economy continues to emerge from recession.”


Photo caption: David Dickin, Prism Electronics Business Development Director.


Cambridgeshire-based Prism Electronics is an electronics manufacturing services (EMS) provider which develops and manufactures a wide range of electronics   assemblies for original equipment manufacturers.

The company has particular expertise in handling complexity resulting either from the technologies employed or from demanding requirements for batch production, delivery scheduling, components sourcing or test and certification.  Typical applications include scientific instruments, industrial control systems, specialist medical and military equipment.

Manufacturing can be undertaken both at Prism’s own UK plant and in a 64,000 square foot production facility operated by a partner in South Africa



For further information contact:

John Howard or Mike Holland
Smye Holland Associates
Telephone:  01733 564906



Manufacturing Services - Contract Electronics Assembly and Test

Prism Electronics Ltd