It all started with a pitch to the board. Consulting Tools had just purchased a couple of companies in their field and were needing to bring them and all their products under one brand.
The main development of the brand since then has been the website, as user expectations of the web have changed at a rapid pace. The brand itself is still true to 2idesign's original design and the client is still very happy with the branding and the flexibility it offers them.
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