The campaign is designed to raise awareness of Joseph Kony, the No 1 wanted person, and plea for his arrest in Uganda. He has been abducting children and training boys as soldiers and using girls as sex slaves. The campaign is based around Facebook and YouTube targeting young people.
"They have used the tastemakers, the culturemakers like Brad Pitt and Angelina Jolie to use their large network to spread the word out. That's what has helped make the video go viral and attract 84 million views in a week," said Steve.
"This shows the power of how if you get an idea and young people embrace it goes massive." Giles Brown, presenter.
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Hear the interview on Talk Radio Europe here: (Starts approx 40 mins into the hour)
http://www.talkradioeurope.com/ondemand/Talk_Radio_Europe_in_Spain_2012-03-23_20-00-00.mp3
The Kony 2012 video has had over 85 million views on YouTube :
http://www.youtube.com/watch?v=Y4MnpzG5Sqc
The latest on Kony 2012 from The Guardian:
http://www.guardian.co.uk/world/kony-2012
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For further information on how you can harness the power of social media call Steve or Sarah on 01223 900121. Email: askus@haveapeekatthis.com.