Cambridge is helping to cause a buzz around Arthur Rank Hospice Charity’s new awareness campaign: TEAM ARTHUR.
Cambridge is a special backdrop for Hospice campaign video viewed by more than 20,000
The city - and some of its names - provide a vibrant backdrop and colourful protagonists for the 2 minute 20 second video, which has gained more than 23,000 views and gathered a Facebook reach of more than 60,000 people in less than a week.
Narrated by BBC broadcaster and Cambridge local Nick Barraclough, the video takes viewers on an alternative tour of Cambridge in 2016, featuring a diverse cast of Cambridge names, including the well-recognised such as Stephen Hawking, the Rosie Hospital and St Catherine’s College as well as more locally recognised characters such as Eddie of Eddie’s Barber Shop, Harriet of Harriet Kelshall Bespoke Jewellery, Jack of Jack’s Gelatos and Franck from Le Gros Franck.
The campaign was conceived through a partnership with video agency Somersault after the Charity’s CEO Lynn Morgan and Colin Miles, Managing Director of Somersault, were seated together last year, at a dinner held by Pure Resourcing for winners of their East of England Best Employer awards . Having heard from Lynn about their quest to raise money for the Hospice’s £10.5m build project, Colin and his team were inspired to make it one of their ‘projects of passion’, delivering the initiative in its entirety as a donation to the Charity.
The joint TEAM ARTHUR initiative aims to extend awareness of the special nature of the Cambridgeshire Hospice’s care amongst those who may not have previously experienced its services, break down misconceptions and illustrate how integral Arthur Rank Hospice Charity is to the city’s life and people. Those watching are invited to share it with their friends, sign up to TEAM ARTHUR and visit teamarthur.org to find out more about how they can get involved.
Donna Talbot, Director of Fundraising and Marketing who features alongside colleagues in the video’s final frames, comments: “We are delighted that Somersault have produced such a beautifully crafted film which we feel really demonstrates the special quality of our care and how integral we are to life in Cambridgeshire. We hope many will be inspired to join TEAM ARTHUR and become part of our journey this year, as we make an exciting move to our new home in Shelford Bottom.”
Colin Miles, Managing Director of Somersault, adds: “It’s been a total team effort here at Somersault. The Arthur Rank Hospice Charity’s work is just extraordinary and we hope that, through this campaign, we can help to bring greater awareness, donations and general support from people all over Cambridgeshire. It’s been both fun and rewarding to work with a local organisation that provides such incredible care and support.”
The video was officially launched on Thursday 16 June to 300 guests attending the EY Charity Quiz at the Guildhall in Cambridge and released later that afternoon on the Arthur Rank Hospice Charity Facebook page. It can now also be viewed on YouTube at https://youtu.be/ipXZ8N1v5Uk
The Charity hopes that those viewing the video will be inspired to donate to their new hospice appeal and are encouraging people to visit teamarthur.org where they can join TEAM ARTHUR.
Arthur Rank Hospice Charity supports people in Cambridgeshire living with an advanced serious illness or a life-limiting condition and those who need end-of-life care. Our ‘Outstanding’ services are provided free of charge to patients and their families.
We care for more than 4,100 patients each year at our Hospice in Cambridge, the Alan Hudson Day Treatment Centre in Wisbech and in patients’ own homes via the Arthur Rank Community Team. This care supports people to improve their quality of life and fulfil their end of their life choices.
It will cost £10.5 million in 2021/2022 to run our services, which are provided free of charge to patients and their loved ones. We have currently secured £6.98 million from the NHS, meaning that £3.52 million needs to be raised through donations, fundraising activities and trading. We are extremely grateful to our local community for the continual dedication, commitment and generosity they show in supporting us to meet this target.
For further information, please visit arhc.org.uk