The article says: "Mobile wallets provide marketers with a new way to create and deliver branded content, such as offers, coupons, and loyalty cards, to their customer base across both online and offline channels. Consumers can save and organise offers and loyalty cards in a simplified way whilst marketers are armed with trackable, updateable and location-aware content to help them drive in-store visits, redemptions and RoI."
Read the full Telemedia article here: (Image removed) http://www.telemediaonline.co.uk/opinion-apply-pay-much-just-pa