Insignis Asset Management sought Peek’s creative services as they tried to come up with a way to explain their new company’s proposition to their target market of businesses, charities and individuals. The result is a stylish animated video which explains how Insignis works, as well as cementing the brand’s status as a respected, trustworthy entrant into the financial technology sphere.
Steve Creamer, Creative Director of Peek Creative, says, “Our brief for this particular client was to come up with a sophisticated way to explain Insignis’ proposition to its target market. The key offer for Insignis was to cash rich clients who are trying to get the best returns on their cash – so we needed to create a video which explained the benefits of Insignis Asset Management while keeping an air of exclusivity, and convey the importance of trust. We also had to strike a perfect balance between simplifying the business’ proposition without dumbing it down, so to speak.”
Insignis Asset Management enables clients to deposit cash starting from £100,000 into a hub account in their own name. From here, the funds are electronically distributed to bank accounts that offer the best returns, maximising the yields on cash deposits.
The creative team at Peek worked with the client’s logo to develop the complete visual style, storyboard and illustrations for the video. The result was an animation which delighted both the client and their prospective audiences.
“The video created by Peek brought our website to life ahead of the press launch and provided an invaluable and efficient marketing tool to tell our story. The website analytics already back up our perception of the video as the most powerful piece of the site; creating stickiness while educating potential customers of the concept,” said Giles Hutson, CEO of Insignis Asset Management.
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