The future of video


30-01-2017

From Professor Stephen Hawking to Everest Base Camp, robotics to zoology, AI to DNA, over the past year Cambridge Filmworks has been producing films and media for some of the most fascinating people, companies and events. But the future is looking even bigger.

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The company writes:

As we look back over the last year at some of our favourite projects (watch the fascinating video here - ed.) it’s a fantastic time to also look forwards…

By 2020 Cisco predicts that 82% of consumer internet traffic will be video and total global internet traffic will increase at 22% per year, making internet traffic in 2020 95 times greater than it was in 2005! Mark Zuckerberg has repeatedly said that Facebook is prioritising video and in a recent interview he compared the adoption of video to that of the mobile web – “Video is a mega trend, almost as big as mobile.”

And that’s just the beginning: 69% of marketing, sales and business professionals have used video marketing, and another 31% are planning to do so, making video the single most influential marketing tool at any organisations disposal.

But it’s not all just about quantity but about quality. That’s why at Cambridge Filmworks we place the emphasis on producing compelling, engaging films, which make a real impact for our clients.

Our latest film takes a look back at some of the recent stories we have been telling as we look forward to the future of video.

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To read more information, click here.

Cambridge Filmworks is an award winning local film, video and television production company producing a wide range of dynamic content.

Cambridge Filmworks Ltd