"On the operational level, one of the most cited challenges is the lack of talent and resources to carry out Chinese projects, which typically require bilingual language skills and cultural understanding," Ting added. "This is where companies, especially SMEs, can find a niche online marketplace like Crayfish very helpful in fulfilling their needs for quick access to Chinese speaking talent."
The Crayfish® platform is the first and only online marketplace dedicated to English-Chinese bilingual project work. It enables businesses to access instantly a variety of skills and China expertise on demand – from translation to setting up a Chinese social media account, identifying a distributor or finding the right manufacturer in China. Signing up at the Crayfish.io platform is free.
Ting and Qin answer questions on GET China, the Chinese market; the place of EdTech and the role of Crayfish in helping UK companies achieve a breakthrough in China on the BESA (British Educational Suppliers Association) website blog here.