If you are looking to reach out to Chinese consumers via social media, then you will need to engage with these Chinese channels and it is best to get the right help.
Deciding which one to use depends on the nature of your business and its marketing objectives.
Wechat is probably the single most important channel you should understand first – it boasted an active daily user base of 570 million by the end of 2016. Known as “Weixin” (meaning micro message) in China, it functions like a combination of WhatsApp, Facebook and Twitter. However, companies can have various types of Wechat accounts, so you need to know about what’s available. Each account comes with different functions and restrictions which you should compare before setting up one that suits your business needs.
Crayfish International has freelance experts available to help you plan and execute your social media strategy in China. Find out how Crayfish can help you here.