Events offer insight into doing business with China

Ting Zhang, Founder and CEO of Cambridge-based, has been connecting with some of industry's brightest minds at recent events and webinars. Her journey in the past few weeks highlights a few of the latest Chinese business trends.

An event to promote China's ‘One Belt One Road’ initiative focused on the role of China as a major player in the global economy and explored the large-scale commercial opportunities that this great Chinese trade initiative brings to the UK. As pointed out by Sir Vince Cable, what British businesses can do is actively participate to build a mutually beneficial partnership.  Ting Zhang (pictured third from left, with colleagues and Sir Vince Cable) echoed this by laying emphasis on effective and facilitated communication to overcome cultural barriers.

It's a fact that barely 5% of the graduates in China make it as successful entrepreneurs. At another event, the Horasis China meeting – identifying new business opportunities and China's leadership role – Ting Zhang highlighted the need to mentor young Chinese entrepreneurs to help them develop realistic business plans so they can go on to raise funds for their start-ups. was able to offer practical advice and tips for British businesses exploring the Chinese market at the Launchpad Conference, organised by the British Educational Supplies Association (BESA). Ting Zhang – alongside QED Education Group – helped participants get to grips with a wide range of topics, from export to research.

An “Exporting to China” webinar, organised by Santander UK, brought together Ting Zhang and other experts to share valuable insights on how to enter into business in China successfully. featured as a perfect platform for those who would like to trade with China in small steps or who do not have in-house resources for Chinese projects.

Another webinar themed around distribution in China and hosted by LNP China focused on what initial steps to take in building a successful distribution network in China. Ting Zhang illustrated how to access flexible on-the-ground support via

She explains: "The biggest challenge in trading with China is the language and culture barrier. This is where comes in.

"Whatever support your business needs, we make the right resources available on one platform – with no extra cost to hire the right talent for the services you require.

"The portal enables you to connect with and hire the best bilingual talent – qualified professionals who are proficient in Chinese and English, with knowledge of all business areas. We provide solutions for specific business hiring needs, ranging across temporary, contract, freelance and permanent positions."

Visit or contact crayfish to find out more today.

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