Large investment in digital technology research, specialist tech capabilities, great infrastructure and ties to its world-renowned university are some of the key attractions bringing global brands to Cambridge. Particularly in the US, where advances in digital technology are essential to growth, those brands are looking beyond Silicon Valley and tapping into Cambridge’s tech innovation talent.
Roland Henry, Commercial Director at Third Light commented: “US brands are innovative in the ways they engage with consumers with digital content. Their focus has shifted from product-centric to consumer-centric, and they are putting brand experience at the core of their digital marketing plans. Their deep understanding and adoption of centralised digital media systems means they also have the tools to bring that digital content to their consumers.”
Third Light has been working with high-profile US brands and companies across a wide range of sectors for many years. Sports brands such as Nascar, The Pittsburgh Penguins, and the NBA’s Phoenix Suns use Third Light to centralise their media storage and offer fans and followers a rich experience. Third Light enables leading brands Bridgestone and Petco, a leading US pet specialist retailer, to store and manage globally-accessible media libraries more efficiently. US educational organisations like the Institute for Personal Leadership in New York, and tourist attractions such as Houston Zoo streamline the management of their digital media files with Third Light’s digital media library software.
Roland Henry says: “Our US customers value our close ties to Cambridge University. They regularly offer high praise for our talented team of developers and have a strong relationship with our customer support team. Naturally, having a reliable and intuitive product that supports their digital marketing efforts is a crucial factor in our successful relationship with US brands.”
Global digital content creation continues to grow exponentially. According to Forrester, marketers in the US alone spent more than $10 billion on content in 2016 and US digital marketing spend will near $120 billion by 2021.
For brands interested in investing in a digital media library, Third Light offers a free 30-day fully featured trial at www.thirdlight.com/trial.