Among a mixed agenda of outcomes, the programme is designed to help encourage increased inward investment and UK leadership in the area of 5G by presenting the UK as a powerhouse of innovation in one of the world’s most important modern telecommunications schemes.
Operating nationally as a ‘network of networks’, the initiative will facilitate the engagement and coordination of organisations working on 5G activities across the UK. It will enhance links between ongoing research and development teams, commercial programmes and infrastructure projects. One of the major facets of the project is to facilitate the connection of startups, SMEs and global enterprise with academic institutions and the public sector, to provide real-world results.
Onespacemedia was selected to create a digital platform as well as a versatile brand for the initiative that included a range of marketing collateral to extend UK5G's reach across multiple channels. As well as providing a strong single identity for UK5G activities, this confident expression of the UK’s role in 5G also serves to encourage domestic and global inward investment.
Combining a world-class marketing website and a content, news, events and activity platform - the UK5G website amalgamates the sector’s highest value content into a digital destination that champions British innovation across all of the initiative's major angles. This content network forms a key part of the project’s digital outreach across traditional and social channels, providing a platform for entrepreneurs, companies, academics, thought-leaders and government to share and contribute to the UK’s ‘voice’ in the global 5G conversation.
The UK5G platform also provides detailed information on testbeds, trials, organisations and people that are catalysing and contributing to 5G innovation. As well as providing a range of engagement tools to encourage participation, a members-only area enables users to rapidly create, categorise and publish multimedia-rich content.
Bob Driver, lead UK5G partner, commented, “This is a fantastic opportunity for the UK to build and enhance its position in the implementation of the next generation of mobile communication - and the end-goal is to help these technologies rapidly transform our societies and economic performance. We encourage all interested parties to become involved in the building of this community.”