Little Dragon Films is rebranding: what’s in a name?

Little Dragon Films has become DragonLight Films.

Colin Ramsay writes:

What is a name worth…nothing and everything. Independently a name is worth nothing - it’s just letters and words on a page. But a name is infused with power by the meaning we give it - through our values and experiences.

That’s why I felt it time to change our name as we’ve grown - moving from a solely freelance model to something with scale. A name that better represents us in the marketplace and reflect our values but still keep our brand heritage.

Why a dragon you may ask? Well, the dragon origin comes from my formative years spent living in China, my Chinese birth animal is the snake or in China known as the “Little Dragon”. The dragon is one of the world’s most ancient symbols and in Eastern culture is associated with good fortune, wisdom, strength and benevolence - values we aspire to.

Light is what filmmakers use to illuminate a scene and much like an artist's paintbrush, light evokes feeling, tone, depth and aesthetic quality. Light as a metaphor is also powerful in that we shed light on a subject and so reveal it, a big aspiration for us is to take on more challenging documentary projects and reveal things hidden to our audiences.

So, we’ve joined these two ideas together to form Dragonlight Films, a corporate and documentary film production company.

We are really honored to work in film - no two days are the same. We get to discover all these wonderful organisations, interview experts, uncover truths and tell stories that change the way people think and feel through film. In the last year alone we collectively created over a million views on YouTube for our corporate clients and audiences, produced dozens of corporate films and released three documentary films.

We’re also passionate about using video to educate and are currently producing the world's largest video-based genomics course for the Wellcome Genome Campus on the FutureLearn platform.

Here are some nice things our clients recently said about us:

We hired Colin to do a short video that would have a big impact for our charity. He exceeded our expectations. Colin was extremely professional and creative in his approach. We are delighted with the outcome and have had lots of positive feedback about it. I wholeheartedly recommend Colin and am happy to speak to anyone who'd like to know more.

-- Nick Sireau, Chair and Co-founder, OCD Research Partnership

Colin worked with us on a project that marked the culmination of a three year cultural change programme. He did an excellent job of interpreting the brief, thoughtfully interviewing staff and producing two great films that were very well received. I’d happily recommend DragonLight Films.

-- Anthony King, Head of Programme, Cambridge English

DragonLight Films played an integral role in ensuring the success of our new Wellcome Genome Campus Advanced Courses and Scientific Conferences and FutureLearn programme of online biomedicine and genomics courses. Guiding our leading-edge researchers through recordings and filming, Colin and his team produced a suite of high-quality multimedia and video elements - that are central to our courses. More than 7,000 international learners accessed our genomics education and hands-on bioinformatics training in just two months.  Rates of completion are exceptional! We are all thrilled with these outcomes. Many thanks to Colin and his team for expertly enabling our venture into the realm of multimedia assisted social learning.

-- Pamela Black, Education Lead, Wellcome Genome Campus

The Healthcare Improvement Studies Institute (THIS) worked with Colin and Dragonlight Films on videos for our launch event back in January. Colin was fantastic – professional, easy to work with and put everyone very much at ease on camera. His highlight reel of the event was gorgeous and even left our director with a tear in her eye! We’d highly recommend Dragonlight Films to anyone looking for beautiful, professional videos.

-- Helen Gardner, Events and Engagement Coordinator, The Healthcare Studies Improvement Institute.

Dragonlight Films have produced a number of films for our clients - software demos, founder interviews and explainer videos. They have a diligent approach to video production - making sure that the business goal for the video is always front and centre - and a calm and reassuring approach that puts people at ease when on camera.

-- Sue Keogh, Director, Sookio

I’m also pleased to introduce our newest member of staff - Joe Gillett, our new Digital Marketeer. As well as helping out on filming Joe will be carving out a stronger presence for us in social media - sharing production advice, insider video knowledge and behind the scenes updates. Joe works alongside our trusted team of talented freelancers - James Uren - Director/Editor, Jeremy Dawson - camera operator/DoP and Alex Mallinson - Animator extraordinaire.

We’re also part of the Sookio creative hub, working collaboratively on video projects alongside Sookio who specialize in content marketing strategy.

Things can and do change, I hope our new name will rally people and projects to our cause and through the power of film create better stories to engage, educate and excite audiences worldwide. 

Want to talk more about film? Contact us at colin@dragonlightfilms.com or find us at @DragonLfilms



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