Undo appoints Barry Morris as CEO to lead growth phase


Undo, a pioneer in the development of new software execution record and replay technology, has announced the appointment of Barry Morris as its new CEO with immediate effect.

Morris will take over the role from co-founder DrGreg Law, who has to date been performing a dual CEO/CTO role. Law will now dedicate his time and focus to operating as Undo’s CTO, developing Undo’s technical capabilities in line with evolving customer demand.

Morris has swapped one Cambridge for another, moving from Cambridge, Massachusetts based NuoDB, to operate out of Undo’s Cambridge UK headquarters. A serial entrepreneur, Morris founded NuoDB in 2008 and most recently served as its Executive Chairman.

With over 25 years’ experience working in enterprise software and database systems, he is a prodigious company builder, scaling start-ups and publicly held companies alike. Morris, who was CEO of distributed service-oriented architecture (SOA) specialists IONA Technologies between 2000 and 2003, built the company up to $180m in revenues and a $2bn valuation.

Law commented, “We have achieved our early stage goals. With the industry-changing technology we have built, the customers we have signed up and the funding we have secured, it is time to move to the next stage of the plan, with an A-player to lead the company in its high-growth phase.

“Despite a really strong short list of candidates, the result of a worldwide executive search, we were unanimous in our agreement about who the right person to lead the company should be, and that’s Barry.”

Morris added, “Greg and the team at Undo have built incredible foundations for the company, with technology that was thought by many to be an impossibility, and an enviable customer list including IBM, SAP and Micro Focus. My focus will be on the next evolution of the company, as we strengthen our positioning in strategically important markets like the US and Europe.”

“There is a substantial opportunity for Undo right now.  All businesses are becoming highly dependent on software reliability, and Undo uniquely delivers reliability solutions across the software lifecycle. The industry wave of investment in continuous integration and deployment (CI/CD) is part of a drive for software quality, but the absence of a modern software reliability platform remains a pervasive challenge in these environments. Undo is perfectly and uniquely positioned to address this challenge.”

Undo has grown rapidly in recent years, growing headcount to 40, with a world-class engineering team in Cambridge and an experienced enterprise sales organisation in San Francisco. In July, the company announced that it had secured $14 million in series B funding, and has to date, raised over $20 million in venture funding from leading venture capitalists.

Law concluded, “We reached the size and complexity where it was impossible for one person to be both CEO and CTO. It’s a fantastic coup for the company to bring in someone with Barry’s international experience of putting innovative companies firmly on the map, raising finances, and building sustainable revenue streams.”

About Undo

Long thought of as the holy grail of software development, Undo has developed program execution record and replay technology that allows some of the world’s largest companies to quickly diagnose software failures which couldn’t previously be addressed. By introducing this record & replay technology as a new standard for software failure diagnosis and debugging, application vendors can safeguard their client relationships, limit reputational damage and protect their bottom-line.

Headquartered in Cambridge, UK, with an office in San Francisco, Undo is going from strength to strength. Founded as a bootstrapped start-up in 2005 by Greg Law and Julian Smith, the company received its first external capital investment in 2012, and has continued to attract the interest of angel investors and venture capitalists throughout its journey.

Undo’s products are used by thousands of software engineers to solve complex, real-world problems for leading technology companies, from Electronic Design Automation vendors to enterprise database software manufacturers. Today, customers include global players such as SAP, Cadence Design Systems, Mentor Graphics, and Micro Focus.


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Undo is a fast-growing venture-backed technology start-up whose products help software companies fix unfixable bugs during their development cycle and after release.