China has made huge changes to its laws and trading environment, which have created exciting opportunities for British companies. The country has an undeniably lucrative and fast-growing market, which means that acting fast is important. But trading with China has never been easy, especially for foreign businesses.
As a UK business setting up or expanding in China, do you have intensive knowledge about the Chinese culture? Do you understand consumer behaviour in China? What’s the difference in the law between China and the UK? What is the best way to protect, promote and build your brand in China? Where should you start the whole trade process? How can you take advantage of Chinese social media?
Starting on Tuesday 22nd January 2019, Crayfish.io will host a 45-minute webinar every other Tuesday (9.30 - 10.15 am), offering insight from its experienced team and inviting its extensive network of industry experts to speak about cultural differences and cover the latest trends in a wide variety of topics, including:
- Marketing
- HR
- Intellectual Property and trademark issues
- Local contracts and legal matters
- Supply chain
- Financing
- Social media
- Consumer behaviour
- Branding
- Selling to China
- Localisation
- And more…
The first session, on January 22nd, focuses on intellectual property (IP) in China, covering:
• Current developments in Chinese IP law
• Future changes and what to look out for
• An introduction to Chinese Trademark law
• The application process for Trademark rights in China