Go Participate Now is the new sister brand for We Need You - an initiative which recruits volunteers for Quotient Sciences in the UK.
Quotient Sciences hired Onespacemedia to create a modern website that represents the company’s activities and brand position, while supporting its marketing and volunteer recruitment activities.
The primary objective of the Go Participate Now site is to recruit volunteers for clinical trial programmes. The website is designed to be easy to navigate, creating a seamless experience for all audiences, many of whom are not web-savvy. Quick links and clear calls to action encourage users to sign up for clinical trials and create longer and deeper site visits.
A state-of-the-art content management system empowers Quotient Sciences staff to manage key content internally, for example publishing volunteer testimonials to the site, helping the organisation to build trust and drive further volunteer sign-ups. The company is also able to address frequently asked questions and dispel common myths on the clinical trial process through a combination of content techniques.
A range of digital collateral, including email marketing templates and social media assets were also created to complement the website and create a consistent brand image.
Onespacemedia’s founder and managing director, James Cotton, commented: “We were delighted to support Quotient Sciences with their recruitment developments in the US clinical trials market. The website helps to build trust in Go Participate Now’s clinical trial programmes and gives an intuitive presentation to potential volunteers - guiding them through the benefits of participation and addressing concerns to incentivise participation. It was a pleasure to work with them to support their vital work.”
Robin Bodicoat, Marketing Director at Quotient Sciences added: “We already had a strong working relationship with Onespacemedia based on the development of two previous websites for the business, so we knew they’d be able to deliver a high quality and intuitive platform that complemented the existing brand. We are delighted with the new website which will help us build a stronger and more efficient recruitment presence in Florida.”
Take a look at the website.