The shaving industry is a highly competitive field, led by Procter & Gamble's Gillette brand. Shaving has to deliver contradictory benefits, such as closeness and comfort, which depend on the subtle interplay of many physical parameters. P&G asked Innovia to help it navigate this complex design space.
Innovia’s quantitative approach enabled P&G's scientists to predict future behaviour for a wide range of design parameters. P&G is continuing to use Innovia’s insights and models to support development of future products.