- Brand naming
- Brand name evaluation
- Brand strategy
- Brand architecture
- Brand positioning & analysis
- Brand proposition
- Identity & art direction
- Brand story
- Brand guidelines
- Tone of voice
So what is a brand?
More than just a logo, that’s for sure. It’s everything from the look and feel, to the expectation you have of that product or service delivery. Millions are spent every year differentiating brands across the world so that choices can be made.
What power then does a brand have?
Consumers are far more aware of who they give their money to in exchange for products or services. They are heavily influenced by recommendations and pay attention to positive and negative feedback that can easily be shared through social media channels.
A clearly defined brand will create desire and deliver the brand’s promise. Put simply it acts as your brand’s guarantee of consistency and quality and provides your customers with this understanding, so that they can choose your product or service in preference to that of your competitors. It acts as your desired differentiation. In order for brands to stay ahead in changing times, they need to remain constantly desirable.
Your brand needs to be differentiated. Your brand’s benefits should be understandable, believable, unique and compelling. A promise that your customers and all your other stakeholders care about.
Any new brand created is informed by, and feeds directly back into, what your business is trying to achieve. Which means the business will witness tangible results that accelerate growth. At Peek we don’t believe that branding should be a process that takes months to complete; we can create a new brand in as little as three weeks.
Whether you are looking to launch a new brand, or revitalise an existing brand, brand consultants Peek can help you achieve differentiation, clarity and purpose.