Market Development Services

Our Market Development Services assist both cyber vendors and channel partners with navigating the challenges of entering a new territory; launching or re-positioning a product or solution; increasing brand awareness; and growing market uptake.

Our goal is to arm businesses with the knowledge, understanding and support to make and execute the right decisions by removing guesswork and assumption, formulating realistic business goals, and expediting time to success and we do this in three stages:

  • Go-to-Market Review – a technical and business review of your organisation's specific solution, delivering real-world feedback from industry experts and insightful recommendations.
  • Plan – based on the results of the Review, realistic business goals and overall direction are defined, and a GTM strategy is created.
  • Implement – Cyber Augmentation Services. Scalable business function consultancy services to assist with the delivery of the GTM strategy, either as dedicated headcount or fractional resources. We can supply specific leadership, sales, marketing, technical and operations expertise.
 

Cyber Business Growth is a specialist cyber consultancy practice consolidating the skills of trusted, accomplished and influential industry experts to help enterprises, vendors, channel partners and investment companies navigate the complex world of cyber security.
The philosophy of CBG is to impart our cyber experience, knowledge, operational know-how and access to the market to those that need it. Our range of services has evolved to ensure we can successfully provide comprehensive expertise in the ever-changing marketplace by understanding and solving complex business and security challenges through advisory, cyber, and business-focused consultancy services.
Our unparalleled experience with both emerging and established Cyber Security vendors across the globe and our access to cyber experts, provides a full 360-degree view around Cyber Security, alongside our specialist service capabilities.