We know the Cyber Security market. Our own Consultants have unparalleled experience in the industry, and our wider network is built up of client advocates in Global Enterprises, EMEA Security System Integrators, VARs and MSSPs, as well as cyber experts and influencers.
Our Market Development Investor Services provide investment firms with the opportunity to leverage our comprehensive skill set, market contacts and cyber security experience to gather the detailed information required for informed decision making.
As every potential investment calls for a different approach, we offer bespoke services that cover:
- Corporate, commercial, and technical due diligence
- Founder and Team – pre-screening and interviews to evaluate the overall skill set of the team
- Business – a detailed understanding of the core business ideas and business model
- Product – a thorough assessment of the product/solution, proposition, associated technology and what differentiates it from existing solutions in the marketplace
- Market – evaluating the GTM strategy, competition, target customers and verticals
- Portfolio Company Value Creation
- Help define and build the GTM plan for key business objectives e.g. brand awareness, pipeline, lead generation, channel development
- On-going management support to execute the plan, including introductions to strategic partners in the CBG network and market access to cyber influencers and industry experts
- Focused sales and marketing activity to achieve implementation of the GTM plan
The objective in all cases it to deliver real-world, honest, and accurate feedback on the solution and its market potential, along with insightful recommendations to define, develop and execute the Go-To-Market plan.