AS Insights
I help growing businesses increase profitability by identifying competitive advantage and brand essence through understanding of customer and employee experience and behaviour.
Businesses that are growing quickly through organic growth or via mergers and acquisitions can easily become out of touch with their customers and employees (as new cultures clash).
Other forces such as environmental turbulence (competitors, legal, suppliers, changing norms) can easily dislodge your competitive position. One of the big disruptors is internet-based technology.
There are a couple of ways I can help businesses in this position.
Firstly I can make an analysis of your stakeholders exploring what, where, why and how
Secondly I have studied the new value paradigm offered by internet-based technology and offer a training on understanding this so you can build better services.
We have moved to an interconnected 24/7 world where the value ‘chain’ is replaced with a multi-dimensional web. Understanding where to profitably invest for added value is complex yet necessary as greater integration of B2B and B2C resources becomes the logical imperative. A deeper understanding of this emergent value environment can arm you with the tools to clarify your competitive advantage, identify new capabilities, design superior products, refine brand essence and attract and retain talent.
My MSc in 'Strategic Marketing and Customer Experience Management' where my dissertation focused on the co-creation experience means I can use this emergent environment lens to help you create the value proposition and the profitability you deserve.
Additionally I have over 15 years of experience in events, marketing and project management working with scientific and construction organisations which gives me the wherewithal to see many sides of organisations.
Want to know more?
Visit my website at www.as-insights.com or drop me a dm to find out about how we can work together. You can also follow my podcast "Better Value; Better Business”
PACKAGES
1. Understanding the new value paradigm 3 hour workshop
Looks at the logic of the information age- value is not longer passed along in a linear fashion. You need to understand how and where value can manifest in this technological, 24 hour, internet enabled world.
2. Identifying positioning and brand essence
This is for rapidly changing organisations that need to keep in touch with their customers’ experience of an evolving value offering.
You need to re-assess the competitive positioning and brand essence.
3. Identifying customer or employee experience
This is for organisations that are experiencing a higher customer or staff turnover than expected. Or higher sickness and absenteeism in their employees.
The culture might be changing. You might be sensing changes in social norms in your customers’ and society's behaviours.
You need to know what and why
4. Measuring the quality of your service
What it’s about
This is about discovering the gaps in the service you provide. It looks at four main areas where expectations might be disappointed.
Who it is for
This is ideal for organisations who are not getting that word of mouth referral, repeat business and glowing reviews, who are tired of guessing and want hard data on why.
The benefits
An understanding of customer service requirements and how to set them. An understanding of which areas need improving.
Products and services
Identifying your competitive advantage leads to several benefits
- attract talent, increase retention and engagement, increase cross-silo collaboration
- increase customer loyalty, clarify your market positioning, messaging, branding, personas, guage impact of new rollouts, initiatives and campaigns
- incubate new capabilities in an ever evolving environment, design superior products and services