Founded in 1920, Potters Resort is a family-owned business providing short breaks in its impressive 65-acre resort, located in Hopton-on-Sea in Norfolk. Situated on the coastal border between Norfolk and Suffolk, the resort (the UK’s only all-inclusive resort) is one of the oldest of its kind in the UK and was quick to adapt at the height of the pandemic to create an exclusive space for guests to dine and relax. Now managed by the fourth generation of the Potter family, the resort has offered all-inclusive short breaks to adults and families, for over a century.
Birketts’ team was led by Partner and Head of Birketts Corporate and Commercial Team, Adrian Possener with assistance from William Kemp (Corporate), Maisie Lee (Corporate), Devreaux Gravell (Banking), Tom Sharpe (Employment), Melissa Willrich (Employment), Karl Pocock (Tax), Benjamin Clarke (Tax), Duncan Williamson (Property) and Hannah Harbottle (Property).
Director of Potters Resort, John Potter (pictured) commented: “As we reflect on last year’s 100th anniversary, we are pleased to be in a position to look ahead with optimism. We are delighted to have the opportunity to expand the business and are confident that investing in a new resort will help us grow the business in line with the rise in popularity of staycations, helping to secure future bookings. My sincere thanks go to Birketts’ team whose highly responsive, pragmatic and experienced approach gave me peace of mind throughout the transaction.”
Partner Adrian Possener concluded: “Once again the team demonstrated its legal expertise and commercial sensitivity in bringing this deal to a successful close on a very rapid timetable. It was a pleasure to work with Potters and we wish the team every success going forward.”