Pathfinder Marketing
Pathfinder Marketing is a Cambridge-area B2B marketing and growth consultancy supporting funded startups and established SMEs across technology, software, life sciences and other complex B2B markets
We help founders and leadership teams sharpen their positioning, develop go-to-market strategies, generate qualified leads and build the commercial capabilities needed for sustainable growth.
Strategic direction with practical implementation
Growing a business requires more than increasing marketing activity. It requires clarity about the customers you want to reach, the problems you solve and how marketing and sales will create commercial opportunities.
Pathfinder connects those decisions with practical delivery, providing support shaped around each business’s objectives, resources and internal capabilities.
Our services
- Growth Strategy: Market prioritisation, positioning, customer understanding and go-to-market planning.
- Growth Consultancy: Independent advice and practical support for commercial challenges and growth decisions.
- Growth Intelligence: Commercial research, market signals and AI-assisted prospecting to identify and qualify better-fit potential clients.
- Paid Media & Demand Generation: Targeted paid activity to build visibility, capture relevant demand and support customer acquisition.
- Fractional Marketing Director: Experienced senior marketing direction without a full-time appointment.
Experienced B2B marketing leadership
Pathfinder was founded by Simon Guest, who brings more than 25 years of marketing, commercial strategy and agency leadership experience.
His background includes senior roles at Ogilvy and M&C Saatchi, alongside specialist B2B marketing businesses, including leadership experience at Cambridge-based life sciences agency BioStrata.
Based near Cambridge, Pathfinder supports businesses locally and throughout the UK.
Book a complimentary Growth Diagnostic Review™ to discuss your commercial priorities, or email [email protected].
Products and services
B2B Lead Generation Programme
An outcome-led programme for B2B companies that need a more consistent flow of high-quality sales opportunities. We work backwards from the revenue target to define the audience, proposition, funnel, channels, investment and measurement needed to build a scalable lead generation system.
Fractional Marketing Director
Senior marketing leadership without the commitment of a full-time hire. Pathfinder provides strategic direction, commercial oversight and coordination of internal teams and specialist partners, helping growing B2B businesses make better marketing decisions and maintain momentum.
Growth Foundation Sprint
An intensive 2–3 week engagement that gives leadership teams the strategic and commercial foundations for growth. Pathfinder assesses the market, target audience, proposition, customer journey and go-to-market priorities, then turns the findings into a clear, actionable growth roadmap.
Growth Consultancy
Bespoke strategic growth support for ambitious B2B SMEs and funded startups. We help founders and leadership teams clarify their priorities, strengthen their positioning and value proposition, align sales and marketing, and turn commercial goals into a focused, practical growth plan.
