Taught in Cambridge, the course offers the opportunity to learn directly from leading researchers and to link to the national and international network at the IfM.
It includes a stimulating mix of taught modules, discussion, cases and practical activities with other course participants, opening up cross-industry perspectives on shared management challenges.
The course covers key concepts in technology and innovation management, frameworks for analysing the impact of change at the technology, industry and market levels, and strategies for keeping on top of the latest technology developments and trends.
We explore ways of managing disruptive innovation, strategic technology and intellectual property, as well as outlining how our unique roadmapping tool developed at the IfM can be applied in a workshop environment.
Other topics include techniques for managing organisational partnerships and an approach to evaluating innovation opportunities and technology-based projects.
Plus, our new product introduction simulation provides hands-on experience of designing, developing and marketing products in multifunctional teams.
WHO SHOULD ATTEND?
This course is suitable for:
- Technology and innovation professionals moving into managerial roles
- Managers at all stages of product realisation, from R&D to customer support
- Technologists, strategic planners and consultants
- Participants interested in the IfM approach to teaching management